I highly encourage you to buy it, drink a bunch of water (works better when well hydrated), and then put a piece in your mouth and let it just melt there. It's an experience like no other.Imagine marshmallows were crunchy, could properly melt in your mouth, and actually tasted good instead of like a bland foam. Full of vanilla, creamy once melted, I can't even explain how hooked I am on this stuff. And best of all, 2-3 pieces is plenty to fill that sensory-seeking urge, so it's not like most sweets where you keep just shoveling it in because there's no depth to the flavor and you're stuck chasing dopamine from sugar alone. There's at least enough depth to the flavor to prevent the need to keep going at it like a bag of potato chips. Not that you can't eat more and enjoy it--you absolutely can--but it feels a lot more like a conscious choice than a compulsion.I ordered two more flavors already.